Paris, France, March 3, 2020

Today MWM, the world’s #1 music app publisher, announced a new Series B funding round of €50 million led by blisce/, Idinvest Partners, Bpifrance via its Large Venture fund, Aglaé Ventures, as well as with Xavier Niel who also joined the round. MWM’s founders remain the majority shareholders of the company. MWM intends to take full advantage of this new funding round to extend its app offer from Music to Creativity at large and to become the next leader across this expanded list of verticals. MWM, which now counts 70 employees in Paris and Bordeaux, plans to double its workforce by the end of the year.

MWM, the world’s #1 music app publisher
Ranked the #1 worldwide music app publisher in 2019, MWM has registered  more than 400 million downloads all over the world and has developed more than 15 apps covering the main music segments (Production, Gaming, Learning and Utilities). Within a few years, MWM has successfully designed and published hit app titles that regularly reach the Top Charts, such as edjing Mix – the world’s most downloaded DJ app – or its suite of learning apps: Guitar, Piano and Drums. This recent fundraising demonstrates investors’ confidence in this very promising market that was recently highlighted in the Annual App Annie report State of Mobile 2020.

Becoming the Adobe of mobile creativity apps
With this latest round, MWM has raised €60 million in total funding since the company’s creation in 2012. The French company is looking to accelerate its expansion by extending its app portfolio beyond music to digital creative practices in general. “Unleashing people’s creativity has always been close to our heart… In only a few years, we have become a key player in the music app market, which is without a doubt one of the fundamental pillars of the creative industry” said Jean-Baptiste Hironde.

“Today, we aim to go one step further and position ourselves as the leading provider of the first creative apps suite for all. Creativity is a basic need and we want to share with the world this means of self-expression and foundation of personal development”.

“In 2019, in-app purchases on the App Store generated more than $120 Billion. This is huge, and represents a great growth opportunity for MWM”,
explained Jean-Baptiste Hironde, founder and CEO of MWM.

“With more than 400 million downloads around the world, MWM already represents an amazing entrepreneurial success story. The team is now looking for greater challenges with the ambitious goal to become the world’s leader in creative apps. We are delighted to back them up in this new stage”.
Chloé Giard, Idinvest Partners

“MWM has succeeded in becoming the world’s #1 music apps publisher thanks to its strong ability to innovate. Today, we are very proud to support Jean-Baptiste and his team in this ambitious new project”.
Maïlys Ferrère, Large Venture

“MWM’s mission to make creating more accessible is fully aligned with blisce/’s core belief that it is possible to both have a positive social impact while also creating a solid business with sustainable growth. We are proud to support Jean-Baptiste and the entire MWM team in their ambition to expand their offer and go far beyond music to become the world leader in creative applications”.
Alexandre Mars, blisce/

“As an historic MWM investor, we are pleased to welcome renowned actors to invest into this beautiful French company, world leader in music applications. Thanks to their understanding of the mechanisms of fast-growing companies and their varied background, they will provide MWM with all the levers to boost its performance and improve its social impact”.
Benoît Habert, Habert Dassault Finances

MWM Key figures

  • Founded in 2012
  • 15 apps
  • World’s #1 music app publisher
  • 400 million downloads
  • €60 million in funding
  • 70 employees
  • 2 offices in Paris and Bordeaux
  • 3 patents

About MWM:
Founded in 2012, MWM develops music apps. In only a few years, MWM has created numerous  popular apps on the App Store and the Play Store such as edjing Mix, the world’s most downloaded DJ app. Ranked the #1 worldwide s music apps publisher, MWM has registered  more than 400 million downloads across 15 apps covering the main music segments (Production, Gaming, Learning and Utilities).

About Idinvest Partners:
Idinvest Partners is a leading European mid-market private equity firm. With €8bn under management, the firm has developed several areas of expertise including innovative startup venture capital transactions; mid-market private debt, i.e. senior and subordinated debt; primary and secondary investment and private equity advisory services. Founded in 1997, Idinvest Partners used to belong to the Allianz Group until 2010, when it branched out as an independent firm. In January 2018, Idinvest Partners became a subsidiary of Eurazeo, a leading global investment company, with a diversified portfolio of €18bn in assets under management, including €12bn from investment partners, invested in over 400 companies.

About Bpifrance and Large Venture Fund:
Bpifrance is the French national investment bank: it finances businesses – at every stage of their development – through loans, guarantees, equity investments and export insurances. Bpifrance also provides extrafinancial services (training, consultancy.) to help entrepreneurs meet their challenges (innovation, export…). Large venture is a eur 1 billion fund dedicated to innovative companies in healthcare, it and greentech sectors; The fund is able to invest amounts greater than eur 10 million and thus ensures the equity financing continuum of the venture capital actors who invest earlier in the development of the company.

About blisce/:
Founded in 2014 by Alexandre Mars, blisce/ is a venture capital firm that supports mission-driven entrepreneurs in the creation of global innovative consumer brands and technology companies, such as Spotify, Pinterest and Brut. blisce/ is active in Europe and the United States.

Press Contact :
Ariane Steinmetz

Marie-Claire Martin

Anaïs Miegeville

Nathalie Police

Alexander Kutler