The leading next-gen digital media company speaks to (not at) a growing global audience of 2 billion millennials and Gen Zers.
NEW YORK, October 30, 2019 – Brut., the leading next-gen global digital media brand for millennials and Gen Z, today announced its official launch in the U.S. Brut. also announced that it raised approximately $40M in Series B funding led by Red River West and blisce/. Other investors include Aryeh Bourkoff, Founder and CEO of LionTree LLC, and Eric Zinterhofer, Founding Partner of Searchlight Capital Partners. All investors from Brut.’s last round invested again in its Series B. The digital media company plans to use the new funds to continue its worldwide expansion, starting with bolstering its operations in the U.S.
“Conversation has been the biggest revolution in media consumption,” said Guillaume Lacroix, founder and CEO of Brut. “We are engaging the most aspirational audience – millennials and Gen Zers – and sparking positive social dialogue around key issues. Our editorial tackles the topics that are most important to them: social impact, the environment, accountability for power, and women and minority empowerment.”
“When traveling the world, if you want to listen to music, you go to Spotify. For television and movies, you go to Netflix. For news, there was no truly global brand…until now,” Lacroix added. “Brut. doesn’t produce endless cycles that reiterate bad news. Instead, we favor engagement over views and shine a light on how people are pursuing change – like we did with climate change activist Greta Thunberg when we published her first viral video. We want what our viewers want – to make the world a better place.”
Founded in 2017 and headquartered in Paris, Brut. engages a global audience of 2 billion millennials and Gen Z-ers, 50 percent of whom don’t watch television at all, according to Tubular data. The media company has experienced rapid growth with viewers in over 57 countries and 10 billion video views in the last year.
Since becoming available recently in the U.S., Brut. America is already ranked #2 with 252 million Facebook views in August. Brut. generates 250 million UMVs, 3 billion monthly impressions and 30 million daily active viewers. Globally, the company generated 1.1 billion views in September alone across all its platforms, Facebook, Instagram, Snapchat and more. Brut. reaches 6 percent of all people aged 18-34 in the world and continues to grow rapidly.
“When deciding where to invest, we look for mission-driven companies whose values are aligned with our own,” said Alexandre Mars, Founder & CEO of blisce/. “Like blisce’s previous investments in Spotify, Pinterest and Bird, we believe that Brut.’s unique global approach represents a special competitive advantage, as well as an understanding that business success and positive social impact are inextricably linked.”
Brut. has partnered with some of the world’s most recognized brands including Netflix, Airbnb, Ralph Lauren, Nike, BBC News, L’Oreal, LVMH, Kering and Orange. Through its custom brand partnerships, Brut. engages millennials with authentic stories that lead to action: 76% of millennials purchased a product after viewing a Brut. ad video.
Brut. is the leading next-gen global media brand for millennials and Gen Z. Brut. is building an unmatched community around the world, delivering socially conscious news and entertainment across eight social platforms. Founded in 2017, Brut. is headquartered in New York and in Paris. Follow Brut. on LinkedIn, Twitter (@brutofficiel), Facebook and Instagram (brutofficiel) and Brut. America on Twitter (@brutamerica), Facebook and Instagram (@brutamerica; @brutindia; @brutnature; @brutmexico). To learn more, visit Brut.’s website: https://www.brut.media/us/.
Mallory Weinberg at mallory.weinberg@Finsbury.com or +1 (646) 805-2043.